Shop Purple Makeup
Discover purple makeup in shades ranging from soft lilac, lavender and icy blue to vivid violet, rich sapphire and deep navy.
This collection brings together our purple and blue eyeshadows, lip colours, blushes, highlighters, liners and pigments, making it easy to shop by shade. Create cool-toned everyday looks, smoky gothic makeup, bright graphic colour or shimmering, otherworldly finishes.
Wear them softly, blend them together or build the colour for maximum impact.
Vegan. Cruelty-free. Made for creative expression.
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Nebula Sapphire
💎 Arcane Shards Multichrome Loose Pigment
A stormy sapphire base fractured with electric green and flashes of molten peach.
In the pot, it appears cool blue and gold almost celestial. On skin, it shifts harder, deepening into blue-grey shadow before igniting with sharp green light. The peach-gold spark catches at the edges, giving it contrast rather than softness.
This isn’t a pastel shimmer. It’s atmospheric.
One swipe delivers bold colour.
Layered or applied over black, it turns volatile, like light breaking through a collapsing sky.
✦ What Makes Arcane Shards Different ✦
Arcane Shards are high-impact, loose multichrome pigments housed in diamond pots. Designed for dramatic light play and high reflect, each shade shifts dynamically with movement.
• Intense pigment payoff
• High reflect sparkle
• Dramatic colour shift
• Amplifies over black
• Vegan & cruelty free
These are loose, professional-grade pigments. They are not self-setting.
✦ Ritual Required ✦
For full adherence and longevity, apply over a tacky base.
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Apply a thin layer of Occultum Seal Gel Primer or a VE tacky base.
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While still tacky, press Nebula Sapphire onto the skin using a fingertip or flat brush.
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Layer to intensify depth and reflect.
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For maximum contrast, apply over Akashic (black) base
Without a binding base, fallout and fading will occur.
✦ Pigment Warning ✦
Due to the high pigment concentration, blue-based shades like Nebula Sapphire may cause temporary staining on some skin tones. This is normal with intense loose colour products and will fade after cleansing.
An oil-based cleanser is recommended for removal.
Nebula’s Veil — Celestial Dust
Multichrome Loose Flake Pigment
Violet Base | Green & Icy Blue Shift | High-Reflect Flake Finish
Nebula’s Veil drifts between light and shadow.
A cool violet base shifts through flashes of emerald green and icy blue, creating a layered, spectral glow. At certain angles, soft pink warmth flickers beneath the surface.
This shade features our multichrome loose flake formula, delivering sharp reflect and high-impact dimension. The flakes scatter light across the skin, creating a luminous, celestial veil that shifts with every movement.
Over black, the green and blue sharpen dramatically.
Over cool mauves, the violet glow softens and blooms.
Applied lightly, it gives ethereal shimmer. Built up, it becomes dimensional and cosmic.
This is light fractured through mist.
Finish & Texture
🖤 Multichrome loose flake pigment
🖤 Violet base with green and icy blue shift
🖤 High-reflect, light-catching sparkle
🖤 Builds from soft celestial glow to bold dimension
🖤 Vegan & cruelty-free
Application Ritual
Nebula’s Veil must be applied over a gripping base.
For maximum hold and shift payoff, use Occultum Seal — Ritual Binding Gel.
Press gently into the adhesive using a flat synthetic brush or fingertip.
Avoid sweeping motions — press to secure the flakes.
For maximum contrast and multidimensional shift, apply over Akashic (black).
Obitus – Liquid Matte Lipstick
Cool Grey-Lavender • True Matte • Ethereal Gothic Lipstick
A shade that lingers like a whispered farewell.
Obitus is a soft cool grey-lavender liquid matte lipstick, balancing delicate lavender with a cool, spectral grey. Gentle yet disarming, it evokes faded petals, twilight skies, and the stillness that settles just before night fully falls. Designed for goths, alternative makeup lovers, and dreamers of the in-between, this is a shade that feels otherworldly without being fragile.
Formulated in our cult-favourite vegan liquid matte formula, Obitus delivers high-pigment colour payoff in a single thin layer, drying down to a true matte finish that stays firmly in place. Built with advanced film-forming technology, this lipstick is long-wearing, waterproof, and resistant to smudging and transfer once fully set offering lasting wear without cracking, flaking, or heaviness.
☽ Cool grey-lavender with a soft, spectral undertone
⛧ Highly pigmented with opaque coverage
♄ Long-wearing, waterproof, and transfer-resistant once set
✶ Lightweight, flexible matte finish with a smooth feel
Application Ritual:
Apply a thin, even layer to clean, dry lips and allow to fully set. Avoid excess oils prior to application for maximum longevity. To remove, use an oil-based cleanser or balm to gently break the seal.
Obitus is for those who find beauty in quiet endings, soft shadows, and the spaces between moments a colour that doesn’t shout, but never disappears.
100% Vegan • Cruelty-Free • VE Cosmetics
AQUA VITAE — Occult Ink Pot
Electric Turquoise | Multi-Purpose Waterproof Gel Pigment
Aqua Vitae is a vivid blue-green turquoise gel pigment created for high impact definition and expressive artistry. Bright, saturated and unmistakable, this shade is ideal for statement eyeliner, bold brow looks, and creative detailing where colour needs to cut cleanly and clearly.
The smooth gel formula applies evenly with strong opacity, then sets to a waterproof, long-wear matte finish that resists smudging and transfer. Designed for precision and durability, Aqua Vitae performs reliably across fine lines, graphic application and layered looks.
How to Use Aqua Vitae:
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Eyeliner — graphic lines, bold wings, elemental detail
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Brow pomade — striking, unconventional brow looks
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Eyeshadow base — intensify blues, greens and teal pigments
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Artistry work — symbols, accents and creative designs
Key Features:
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Electric turquoise blue-green shade
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Waterproof and long wearing once set
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Matte finish with clean, opaque payoff
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Gel-based formula for controlled application
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100% vegan & cruelty free
Apply with a firm angled or fine detail brush depending on the level of precision required. Always close the lid tightly after use to prevent drying.
Ingredients: Isododecane , Trimethylsiloxysilicate, Cyclopentanasiloxane, Synthetic Wax, Ozokerite, Sorbitan isostearate,PEG-10, Dimethicone, Silica, Triethoxycaprylsilane, Phenoxyethanol, Ethylhexylglycerin (May Contain +/-) CI 77891, CI 77492, CI 77491, CI 77499, CI 19140, CI 15985, CI 42090, CI 16045, CI 54380, CI 15858, CI 17200, CI 77007, CI 77288, CI 45410
RAINCLOUDS — Occult Ink Pot
Stormy Lilac-Grey | Multi-Purpose Waterproof Gel Pigment
Rainclouds is a soft, cool toned lilac-grey gel pigment created for subtle definition and atmospheric looks. Muted yet distinctive, this shade is ideal for ethereal brows, smoky liner, and diffused graphic detailing where black or deeper colours would feel too heavy.
The smooth gel formula applies evenly with buildable opacity, then sets to a waterproof, long wear matte finish that resists smudging and transfer. Designed for precision and control, Rainclouds allows anything from whisper soft shadow to gently defined structure without harsh edges.
How to Use Rainclouds:
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Eyeliner — soft smoky lines, ghosted wings, spectral definition
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Brow pomade — cool-toned shaping with a muted finish
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Eyeshadow base — enhance greys, lilacs and cool-toned pigments
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Artistry work — diffused detailing and atmospheric effects
Key Features:
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Cool lilac-grey shade with soft depth
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Waterproof and long-wearing once set
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Matte finish with smooth, buildable payoff
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Gel-based formula for controlled application
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100% vegan & cruelty-free
Apply with a firm angled or fine detail brush depending on the level of definition required. Always close the lid tightly after use to prevent drying.
Ingredients: Isododecane , Trimethylsiloxysilicate, Cyclopentanasiloxane, Synthetic Wax, Ozokerite, Sorbitan isostearate,PEG-10, Dimethicone, Silica, Triethoxycaprylsilane, Phenoxyethanol, Ethylhexylglycerin (May Contain +/-) CI 77891, CI 77492, CI 77491, CI 77499, CI 19140, CI 15985, CI 42090, CI 16045, CI 54380, CI 15858, CI 17200, CI 77007, CI 77288, CI 45410
Poisonous Lip Drip – Bluebell
Teal • Purple Shift • Highly Pigmented Non-Sticky Gloss
Bluebell is a highly pigmented colour-shifting lip gloss that moves between vivid teal and purple, with flashes of deep blue as the light changes.
Unlike the sheerer Lip Drips designed for layering, Bluebell delivers intense colour on its own. The densely packed shifting pigment creates a multidimensional, almost metallic effect while the gloss base gives it a high-shine finish.
Despite the intensity of the colour, the formula feels lightweight and non-sticky on the lips.
Named after the bluebell, a beautiful but toxic flowering plant found throughout British woodlands. The name is botanical inspiration only Bluebell Lip Drip does not contain bluebell.
The Finish
Colour: Teal with purple and deep blue shifts
Finish: High-shine, colour-shifting shimmer
Coverage: Highly pigmented
Texture: Smooth gloss
Feel: Lightweight and non-sticky
Scent: Very subtle base-formula scent
Scent source: No added perfume
Scent strength: 1 – Barely detectable
Size: 7 ml / 0.23 fl. oz.
Sensory Profile — Bluebell
Scent: ★☆☆☆☆ — Barely detectable
No added perfume; only a very subtle scent from the base formula.
Texture: ★★☆☆☆ — Light gloss
Smooth and lightweight without a heavy or sticky feel.
Shimmer: ★★★★☆ — High
Fine colour-shifting pigment creates a strong multidimensional effect without chunky glitter.
Colour intensity: ★★★★★ — Very high
Highly pigmented teal colour with strong purple and deep blue shifts; designed to deliver impact without a dark base underneath.
Finish: High-shine • Colour-shifting • Multichrome 💙💜
How to Wear
Bluebell is designed to make an impact on its own. Apply directly to bare lips for intense shifting colour, turning your head in different light to reveal the teal, purple and blue tones.
For the strongest, most even colour, build with thin layers rather than applying one heavy coat.
100% vegan & cruelty-free.
Poisonous Lip Drip – Foxglove
Rich Purple • Multichrome Shift • High-Shine Gloss
Foxglove is a richly pigmented multichrome lip gloss with a deep purple base and a shifting metallic finish that transforms as it catches the light.
Its dominant colour is a vivid purple-magenta, shifting through rose, antique gold and bronze, with flashes of green appearing at certain angles. Unlike the sheerer Lip Drips in the collection, Foxglove delivers noticeable colour and impact worn directly on bare lips.
Wear it alone for a jewel-toned purple multichrome lip, or layer it over black and deeper lip colours to darken the base and intensify its shifting metallic effect.
Inspired by foxglove (Digitalis), a beautiful but highly toxic flowering plant long associated with folklore, faeries and witchcraft. The name is inspiration only — Foxglove Lip Drip does not contain foxglove.
The Finish
Colour: Deep purple-magenta
Shift: Rose, bronze and antique gold with flashes of green
Finish: High-shine multichrome
Coverage: Medium–high / buildable
Texture: Smooth gloss
Feel: Lightweight and non-sticky
Scent: Very subtle base-formula scent
Scent source: No added perfume
Scent strength: 1 – Barely detectable
Size: 7 ml / 0.23 fl. oz.
Sensory Profile
Scent: ★☆☆☆☆ — Barely detectable
No added perfume; only a very subtle scent from the base formula.
Texture: ★★☆☆☆ — Light gloss
Smooth and lightweight without a thick or sticky feel.
Shimmer: ★★★★☆ — High
Fine multichrome pigment creates a strong metallic-shimmer effect without chunky glitter.
Colour intensity: ★★★★☆ — High
Strong purple colour payoff; considerably more pigmented than a sheer gloss.
Finish: High-shine • Multichrome • Metallic shimmer
How to Wear
Apply Foxglove directly to bare lips for its vivid purple multichrome finish.
For an even darker, more dramatic effect, layer over black lipstick or another deep lip colour. The darker base increases the contrast of the shifting pigments, revealing more of the bronze, gold and green tones as the light moves.
A little goes a long way, start with a thin layer and build where needed.
100% vegan & cruelty-free.
Images show Foxglove worn alone and over a dark base.
Poisonous Lip Drip – Salvia
Sheer Lilac-Pink • Blue/Purple Shift • Non-Sticky High-Shine Gloss
Salvia is a sheer shifting lip gloss that changes dramatically depending on what you wear underneath.
On bare lips, it gives a soft lilac-pink wash with fine blue-violet shimmer and a glossy, iridescent finish. Layer it over black lipstick and the shift becomes much more intense, transforming into vivid electric blue and deep blue-purple as the light moves across the lips.
The lightweight, non-sticky formula makes Salvia particularly good for layering without adding a heavy or tacky feel. Wear it alone when you want something subtle, or use it as a topper to completely change darker lip colours.
Named after Salvia, a large genus of plants that includes Salvia divinorum. The name references the botanical inspiration behind the Poisonous Lip Drip collection — the gloss does not contain Salvia divinorum.
The Finish
Colour: Sheer lilac-pink with blue/purple shift
Finish: High-shine, iridescent shimmer
Coverage: Sheer; designed to transform when layered
Texture: Smooth gloss
Feel: Lightweight and non-sticky
Scent: Very subtle base-formula scent
Scent source: No added perfume
Scent strength: 1 – Barely detectable
Size: 7 ml / 0.23 fl. oz.
Sensory Profile — Salvia
Scent: ★☆☆☆☆ — Barely detectable
No added perfume; only a very subtle scent from the base formula.
Texture: ★★☆☆☆ — Light gloss
Smooth and lightweight without a heavy or sticky feel.
Shimmer: ★★★★☆ — High
Strong multidimensional shimmer creates clearly visible colour shifts as the lips move through the light.
Colour intensity: ★★★☆☆ — Medium
Noticeable colour and shift on bare lips while still allowing some natural lip tone to show through.
Finish: High-shine • Multichrome • Light-shifting ✨
How to Wear
Wear Salvia alone for a soft lilac-pink shimmer, or layer it over lipstick to alter the colour underneath. Over black, the blue and purple shift becomes dramatically more visible, creating the intense electric-blue finish shown in the images.
100% vegan & cruelty-free.
Images show Salvia worn alone and layered over black lipstick.
Poisonous Lip Drip – Wolfsbane
Royal Blue • Violet-Purple Shift • Highly Pigmented Non-Sticky Gloss
Wolfsbane is an intensely pigmented colour-shifting lip gloss that moves between vivid royal blue and violet-purple as it catches the light.
It delivers strong colour without needing a dark base underneath, with fine shifting pigment creating a multidimensional finish that can appear more blue or more purple depending on the angle and lighting. The high-shine gloss base keeps the finish reflective while feeling lightweight and non-sticky on the lips.
Named after wolfsbane (Aconitum), the highly poisonous flowering plant also known as monkshood. The name is botanical inspiration only — Wolfsbane Lip Drip does not contain wolfsbane.
The Finish
Colour: Royal blue with violet-purple shift
Finish: High-shine, colour-shifting shimmer
Coverage: Highly pigmented
Texture: Smooth gloss
Feel: Lightweight and non-sticky
Scent: Very subtle base-formula scent
Scent source: No added perfume
Scent strength: 1 – Barely detectable
Size: 7 ml / 0.23 fl. oz.
Sensory Profile — Wolfsbane
Scent: ★☆☆☆☆ — Barely detectable
No added perfume; only a very subtle scent from the base formula.
Texture: ★★☆☆☆ — Light gloss
Smooth and lightweight without a heavy or sticky feel.
Shimmer: ★★★★☆ — High
Fine colour-shifting pigment creates a strong multidimensional effect without chunky glitter.
Colour intensity: ★★★★★ — Very high
Highly pigmented royal blue colour with a vivid violet-purple shift; no dark base required for strong colour payoff.
Finish: High-shine • Colour-shifting • Multichrome 💙💜
How to Wear
Apply Wolfsbane directly to bare lips for intense blue-purple colour. Build in thin layers where needed for an even finish, then let the changing light reveal the shift between royal blue and violet.
It can also be experimented with over other lip colours, but Wolfsbane doesn't need a dark base to reveal its shift — the colour shown in the images is the gloss doing the work.
100% vegan & cruelty-free.
SACRED — Magic Metallic Liquid Lipstick
Heather Lilac Metallic | Luminous Comfort Finish
Ethereal, mystical and softly radiant. Sacred is an intense heather-lilac metallic liquid lipstick that glows like moonlit petals scattered across a ritual altar. Cool-toned and quietly powerful, this is the shade for witches who prefer their magick refined, luminous and intentional.
Formulated with our Magic Metallic lightweight, long wear blend, Sacred delivers high-impact shimmer with a smooth, flexible feel on the lips. It dries down comfortably while maintaining its molten glow, giving you the drama of a metallic with the wear time of a performance formula.
Designed to be long-lasting and transfer-resistant, Sacred holds through speaking, sipping and spellwork while remaining lightweight and comfortable on the lips.
Heather-lilac metallic shimmer
Luminous satin-metallic finish
Lightweight, comfortable long-wear formula
Transfer-resistant and kiss-resistant
100% vegan & cruelty-free
Quietly powerful and divinely luminous. Sacred is metallic magick for the softly defiant.
Sigil – Liquid Matte Lipstick
Dark Purple • True Matte • Gothic Ritual Lipstick
Mark your intention. Manifest your mood.
Sigil is a deep, ritual-worthy dark purple liquid matte lipstick rich, shadowed, and charged with quiet authority. Unmistakably its own, this shade carries a heavier pull, darker, moodier, and more deliberate.
Formulated in our cult-favourite vegan liquid matte formula, Sigil delivers high-pigment colour payoff in a single thin layer, drying down to a true matte finish that stays firmly in place. Built with advanced film-forming technology, this lipstick is long-wearing, waterproof, and resistant to smudging and transfer once fully set — made to endure long days, heavy moments, and everything you don’t say out loud.
☽ Deep, shadowed purple with ritual depth
⛧ Highly pigmented with opaque coverage
♄ Long-wearing, waterproof, and transfer-resistant once set
✶ Lightweight, flexible matte finish with no cracking or flaking
Application Ritual:
Apply a thin, even layer to clean, dry lips and allow to fully set. Avoid excess oils prior to application for maximum longevity. To remove, use an oil-based cleanser or balm to gently break the seal.
Sigil is for those who speak in symbols, move with intention, and let silence do the work a colour worn not for attention, but for alignment.
100% Vegan • Cruelty-Free • VE Cosmetics
Smash The Patriarchy Palette
Resistance, rendered in violet.
Smash The Patriarchy is a statement in pigment, a nine-shade palette built entirely around the power of purple.
From bruised violets and smoked plums to regal amethyst and luminous lilac light, each shade is chosen for depth, contrast, and unapologetic impact. Velvety mattes sculpt and define, while shimmers catch the light like polished metal.
Bold doesn’t have to mean difficult.
Strong doesn’t have to mean harsh.
Every shade blends effortlessly, layers smoothly, and wears comfortably, built for expression, not perfection.
What makes it special:
✨ A purple-led spectrum symbolising power, autonomy, and rebellion
🌙 Balanced mix of mattes and shimmers for structure and glow
✨ High-impact pigment with smooth, blendable payoff
🖤 Compact, versatile layout for everyday or statement looks
🖤 100% Vegan & Cruelty-Free
Wear it as a soft wash or full war paint. Quiet confidence or loud defiance.
This palette isn’t trend-led or seasonal. It doesn’t ask permission. It’s power, worn your way.
Ingredients:
Synthetic Fluorphlogopite, Glycerol (Soybean), Butylene, Glycol, Carrageenan, Dimethicone/Vinyldimethicone, C12-14 Sec-pareth-7, Trimethylglycine, Polyethylene Terephthalate, Phenoxyethanol, Triethanolamine, Tremella Fruciformis Extract, Dipotassium Glycyrrhizinate, Allantoin, Sodium Hylauranate, Hydroxyethylcellulose, Carbomer, Dimethicone, Pentaerythrityl Tetraisistearate, Silica, Diisostearyl Malate, Magnesium Stearate, Tocopheryl Acetate, Phenoxyethanol, Ethylhexylglycerin
May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI77491/CI77492/CI77499) Ultramarine Blue (CI77007), Chromium Oxidegreen (CI77288), Hydrated Chromium Oxide green (CI77289), Manganese Violet (CI7742), FD&C Yellow 5AL Lake (CI19140), FD&C Blue AL lake (CI42090).
Net Weight 28g
