Shop by Colour- Purple
Shop Purple Makeup
Discover purple makeup in shades ranging from soft lilac, lavender and icy blue to vivid violet, rich sapphire and deep navy.
This collection brings together our purple and blue eyeshadows, lip colours, blushes, highlighters, liners and pigments, making it easy to shop by shade. Create cool-toned everyday looks, smoky gothic makeup, bright graphic colour or shimmering, otherworldly finishes.
Wear them softly, blend them together or build the colour for maximum impact.
Vegan. Cruelty-free. Made for creative expression.
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269 – Liquid Matte Lipstick
Deep Gothic Purple • True Matte • Ethical Resistance Lipstick
Resistance, made visible.
269 is an intensely deep gothic purple liquid matte lipstick, named in honour of the calf whose number became a global symbol of liberation and animal justice. Shadowed, powerful, and unyielding, this shade embodies rebellion with purpose, worn not just as colour, but as conviction.
Formulated in our cult-favourite vegan liquid matte formula, 269 delivers high-pigment colour payoff in a single thin layer, drying down to a true matte finish that stays firmly in place. Built with advanced film-forming technology, this lipstick is long-wearing, waterproof, and resistant to smudging and transfer once fully set. Made to endure long days, heavy emotions, and unwavering resolve.
☽ Blackened violet with deep, ritual-rich intensity
⛧ Highly pigmented with opaque coverage
♄ Long-wearing, waterproof, and transfer-resistant once set
✶ Lightweight, flexible matte finish with no cracking or flaking
Application Ritual:
Apply a thin, even layer to clean, dry lips and allow to fully set. Avoid excess oils prior to application for maximum longevity. To remove, use an oil-based cleanser or balm to gently break the seal.
269 is for those who wear their ethics openly, who understand that beauty can be a form of protest and that even in silence, resistance is felt.
100% Vegan • Cruelty-Free • VE Cosmetics
AETHER
Liquid Satin Lipstick
Deep inky indigo-violet.
Aether is an ultra-dark violet with a cool indigo base. It sits between purple and black, delivering dramatic depth without pulling brown or red.
In the tube, it appears almost black. On the lips, subtle violet tones emerge under light, giving it dimension rather than flat darkness.
On fair skin: a bold near-black violet statement.
On medium skin: a rich indigo-purple with strong contrast.
On deeper skin: a deepened cool violet that enhances natural depth.
This shade is intense, clean, and unapologetically dark.
Finish & Formula
Formulated with our Liquid Satin low-wax blend, Aether applies smoothly with high-impact pigment and sets to a soft satin-matte finish.
Lightweight and flexible, it’s designed for comfortable extended wear without cracking or tightness.
A small amount of transfer may occur depending on lip preparation and individual body chemistry. For best results, apply to clean, dry lips and avoid balm or oils underneath.
Ultra-deep indigo-violet tone
Soft satin-matte finish
Comfortable low-wax formula
Smooth, even pigment payoff
100% vegan & cruelty-free
AIR △
Sacred Elements Multichrome Liquid Lipstick
Blue–Violet Shift | Luminous Metallic Multichrome
Air is a high-impact multichrome liquid lipstick that shifts between vivid sky blue and reflective violet. In direct light, flashes of cool purple emerge; in softer lighting, the base reads as luminous metallic blue.
This is not a flat colour — it’s expansive, light-reactive, and dimensional.
The metallic finish creates movement across the lips, catching light at every angle while maintaining strong colour payoff.
Finish & Formula
Formulated with our lightweight Magic Metallic blend, Air applies smoothly with rich reflective pigment and sets to a flexible, comfortable finish.
The formula dries down without stiffness while allowing the shift to remain visible and dynamic. Some transfer may occur due to the metallic pigment load.
For maximum shift intensity, apply in thin, even layers.
For deeper dimension, layer over darker base shades.
Multichrome shift — sky blue to violet
High-reflect metallic finish
Wear alone or layer for intensity
Lightweight, flexible feel
100% vegan & cruelty-free
Ritual Pairings
Layer Air △ over:
🖤 Aether — for an electric indigo storm shift.
🖤 Velvet Curse — to create a cool-toned oil-slick plum.
Tap at the centre of the lips to add dimensional light, or apply fully for bold elemental impact.
Elemental Meaning: AIR △
Air represents intellect, clarity, movement, and expansion.
Light yet powerful. Invisible yet transformative.
Wear Air when you want sharp thinking, amplified expression, and visible presence.
Autumn’s Decay Eyeshadow Palette
Molten metallics. Jewel-toned shadow. Autumn, intensified.
Autumn’s Decay is a limited-edition gothic eyeshadow palette built for bold colour, dramatic contrast and high-impact shine. Inspired by the moment the season turns, when warmth deepens, greens go stormy, and everything feels a little more dangerous.
Expect rich reds, bronzed and coppery warmth, grungy forest greens, and vivid jewel tones, finished with luminous metallics and multi-dimensional shimmers that catch the light from every angle.
Made for gothic, alternative and editorial eye looks from smoky, shadowed depth to bright, statement colour.
🖤 Why you’ll love it
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High-impact metallics and multi-dimensional shimmer finishes
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Rich mattes for depth, blending and structure
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Bold, saturated colour payoff (no timid washes)
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Buildable and blendable, easy to intensify without turning muddy
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Perfect for goth, alternative & dramatic autumn makeup looks
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Limited edition release
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100% vegan & cruelty-free
Autumn’s Decay isn’t subtle. It’s colour, contrast, and glow, made for long nights and louder looks.
Ingredients
Synthetic Fluorphlogopite, Glycerol (Soybean), Butylene Glycol, Carrageenan, Dimethicone/Vinyldimethicone, C12-14 Sec-pareth-7, Trimethylglycine, Polyethylene Terephthalate, Phenoxyethanol, Triethanolamine, Tremella Fruciformis Extract, Dipotassium Glycyrrhizinate, Allantoin, Sodium Hyaluronate, Hydroxyethylcellulose, Carbomer, Dimethicone, Pentaerythrityl Tetraisostearate, Silica, Diisostearyl Malate, Magnesium Stearate, Tocopheryl Acetate, Ethylhexylglycerin
May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288/77289), Manganese Violet (CI 77742), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090)
Ayni – Dusty Mauve-Lilac Bullet Lipstick
Cool Mauve-Lilac • Soft Satin Finish • Muted Alternative Nude • Vegan & Cruelty-Free
Muted romance in a single sweep.
Ayni is a cool-toned dusty mauve lipstick infused with soft lilac and grey undertones. Refined and quietly striking, it offers an alternative take on a nude lip unusual enough to make a statement, yet muted enough for everyday wear.
This isn’t bright pink. This isn’t pastel lavender. It is a desaturated violet mauve created for softly gothic, romantic and alternative looks.
Colour & Finish
Ayni combines dusty mauve and muted lilac with a cool grey undertone. It delivers smooth, opaque colour with a soft satin finish that sits between matte and cream not overly glossy and never sparkling.
- Cool dusty mauve lilac
- Muted grey undertone
- Opaque, even colour
- Soft satin finish
- No shimmer or metallic effect
- 100% vegan and cruelty-free
Texture & Feel
The creamy, emollient-rich formula glides smoothly over the lips and feels cushioned rather than dry. Squalane, shea butter and olive oil unsaponifiables contribute to its comfortable feel, while the structured wax base helps the colour sit evenly.
- Creamy, smooth application
- Soft, cushioned lip feel
- Comfortable satin set-down
- No gritty texture
- Buildable without feeling heavy
How to Apply
Apply directly to clean, dry lips.
Wear Ayni alone for an understated alternative nude, pair it with cool-toned contour for a modern gothic look or add a deeper mauve, plum or black lip liner to create greater definition and Victorian drama.
Ingredients
CAPRYLIC/CAPRIC TRIGLYCERIDE, PARAFFINUM LIQUIDUM, DIISOSTEARYL MALATE, OLEA EUROPAEA (OLIVE) OIL UNSAPONIFIABLES, SYNTHETIC WAX, PETROLATUM, CERA MICROCRISTALLINA, SQUALANE, OZOKERITE, BUTYROSPERMUM PARKII (SHEA) BUTTER, GLYCERYL ROSINATE, PHENOXYETHANOL. MAY CONTAIN (+/-): CI 77499, CI 77492, CI 77491, CI 15850.
Blood Moon
Celestial Highlighter • Ritual Glow Compact
Blood Moon is a silver-lilac highlighter with shifting violet and crimson reflects that catch the light like moonfire on skin. Smooth, metallic and high impact, it blends effortlessly for a radiant glow that looks luminous , never chalky or glittery. These Violet and Crimson reflects can be stronger at the surface and the highlighter may become more silver toned towards the bottom of the pan.
Soft sweep for a cool celestial sheen.
Layer it for an intense, otherworldly beam.
🖤 Silver-lilac base with red and violet shimmer pigment- no swipe is ever the same.
🖤 Smooth, blendable texture with high reflective payoff
🖤 Multi-use: cheeks, eyes, inner-corner, collarbones or body glow
🖤 Stunning over dark bases for dramatic gothic looks
🖤 Long-wear radiance that grips skin beautifully
✨ Hidden Ritual Compact
Not just a highlighter, a keepsake.
This compact features a secret under-compartment, perfect for carrying tiny treasures:
crystals, notes, charms, seeds, sigils or mini tools for on-the-go magick.
Makeup… and a little mischief.
Vegan • Cruelty-Free • Ethically Crafted
Glow like moonlight.
Carry your secrets.
Ingredients:
Synthetic Fluorphlogopite, Dimethicone, Ethylene/Acrylic Acid Copolymer, Octyldodecyl Stearoyl Stearate, Benzyl Alcohol, Sodium Silicoaluminate, Sorbic Acid, Dehydroacetic Acid, Aqua.
Poisonous Lip Drip – Cher Amie
Sheer Grey Multichrome • Blue, Violet & Green Shift • High-Shine
Cher Amie is a sheer grey-based multichrome lip gloss with an iridescent shift through blue, violet and green, inspired by the colours that move across a pigeon’s feathers.
Worn alone, the translucent grey base creates a soft, cool-toned wash with delicate shifting shimmer. Layer it over deeper shades particularly black and the multichrome becomes dramatically more visible, revealing flashes of teal, electric blue, green and violet.
The lightweight, non-sticky formula gives lips a smooth, high-shine finish and works particularly well as a transforming lip topper.
The Story Behind Cher Amie
Not poisonous. Not a plant. This one is for the pigeons. 🐦
Cher Amie was created as a little love letter to one of the most overlooked birds around. Their seemingly grey feathers transform in the light, revealing flashes of extraordinary blue, green and violet iridescence, exactly the effect that inspired this shade.
The name Cher Amie, meaning “dear friend”, is also a nod to the famous homing pigeon Cher Ami, remembered for carrying a vital message during the First World War despite being badly injured.
A tiny tribute to resilience, loyalty and the beauty we sometimes stop noticing because we see it every day.
The Finish
A glassy, high-shine finish scattered with fine multichrome shimmer.
On bare lips, expect a subtle grey-toned veil with flashes of cool blue, green and violet. Over black or other deep lip colours, those shifts become considerably stronger, creating an oil-slick, multidimensional finish.
How to Wear
Wear alone for a sheer, cool-toned shimmer or layer over another lip colour to transform the shade underneath.
For the strongest pigeon-feather effect, apply over black lipstick and allow the base colour to dry before adding Cher Amie.
The ornate 7 ml vial can also be worn on a cord or chain, turning your Lip Drip into a little piece of wearable beauty.
Sensory Profile — Cher Amie
Scent: ★☆☆☆☆ — Barely detectable
No added perfume; only a very subtle scent from the base formula.
Texture: ★★☆☆☆ — Light gloss
Smooth and lightweight without a heavy or sticky feel.
Shimmer: ★★★★☆ — High
Fine multichrome shimmer shifts through blue, violet and green, becoming much more dramatic over darker lip colours.
Colour intensity: ★★☆☆☆ — Sheer
A soft, cool grey-toned wash when worn alone, allowing the natural lip colour to remain visible. Layering over deeper shades dramatically intensifies the multichrome effect.
Finish: High-shine • Sheer • Multichrome shimmer
7 ml / 0.23 fl. oz. • Vegan & Cruelty-Free
For the pigeons — because grey was never really just grey. 🐦✨
Amaranth – Metallic Purple Coloured Mascara
Rich Violet • Metallic Finish • Buildable Colour • Vegan & Cruelty-Free
Let violet bloom in the dark.
Amaranth is a metallic purple mascara with a rich, cool-violet colour and a jewel-like finish. Vivid enough to stand apart from ordinary mascara but deep enough to work alongside smoky eyes, dark liner and gothic makeup.
The water based formula coats and defines the lashes with buildable colour. Apply one layer for a softer violet veil or build it gradually for a brighter, more intense metallic purple.
Wear Amaranth across the full lash line, sweep it over the lower lashes, or pair it with black mascara for a controlled flash of violet. Layer it over Spectre White Mascara when you want the purple at its brightest.
Colour & Finish
- Rich metallic purple mascara
- Cool, vivid violet colour
- Jewel-like, light-catching finish
- Water-based, buildable formula
- Wear alone, with black mascara or over white
- Vegan and cruelty-free
How to Apply
Sweep from root to tip in smooth strokes. Build in thin layers, allowing each coat to settle briefly before applying the next.
For the brightest purple result, apply over Spectre White Mascara.
Shade: Rich violet purple
Finish: Metallic
Purple was never meant to behave.
Dusk – Blue-to-Purple Colour-Shifting Mascara
Blue-Purple Shift • Chameleon Finish • Buildable Colour • Vegan & Cruelty-Free
The colour between daylight and dark.
Dusk is a blue-purple colour-shifting mascara that moves through periwinkle, cool blue and violet as it catches the light. The chameleon finish changes with movement, giving the lashes an unusual, multidimensional flash of colour.
The water-based formula coats and defines the lashes with buildable colour. Apply one coat for a softer twilight tint, or build it in thin layers for a brighter blue-purple finish.
Wear Dusk across the upper and lower lashes, add it to selected sections as a shifting accent, or apply it over Spectre White Mascara to make the colour appear brighter and clearer.
- Blue-to-purple chameleon mascara
- Shifts through periwinkle, blue and cool violet
- Water-based, buildable formula
- Wear alone or layer over white mascara
- Vegan and cruelty-free
How to Apply
Sweep from root to tip in smooth strokes. Allow each coat to settle briefly before adding another thin layer.
For the brightest colour effect, apply over Spectre White Mascara.
Shade: Shifting blue and purple
Finish: Chameleon colour shift
Caught between blue and violet, Dusk never looks quite the same twice.
Coven – Prime for Rebellion Eyeshadow Primer
Matte Plum Eyeshadow Primer • Long-Wearing • Waterproof
Coven is a cool-toned plum eyeshadow primer with a subtle grey undertone, designed to deepen colour and add moody dimension to eye looks. Ideal for creating smoky, shadowed effects, this base enhances pigment while maintaining a controlled, matte finish.
Formulated to intensify purple, mauve, berry, and cool-toned shadows, Coven creates an even, opaque canvas that helps prevent creasing and fading. Its matte, creamy texture blends smoothly, making it well suited to smoky eyes, graphic liner work, or layered editorial looks across eyes, cheeks, or lips.
Powered by makeup-gripping film formers, this primer dries down matte and locks colour in place with waterproof, smudge-proof, non-transfer wear, built for long wear without cracking or heaviness.
✶ Matte, high-impact pigment base
✶ Enhances cool-toned and smoky shades
✶ Waterproof, smudge-proof, and non-transfer
✶ Multi-use for eyes, liner, cheeks, and lips
✶ Vegan & Cruelty-Free
Where It Works Best
Coven is designed to deepen and refine cool-toned and muted pigments.
✶ Intensifies plum, purple, mauve, berry, charcoal, and grey-based shades
✶ Adds depth and dimension to smoky and grunge-inspired looks
✶ Ideal for cool-toned graphic liner, smoked-out eyes, and editorial makeup
✶ Can be worn alone as a soft matte wash for a shadowed plum effect
✶ Suitable for use on eyes, cheeks, and lips (patch test recommended)
Ingredients:
Aqua, Cyclopentasiloxane, PEG-10 dimethicone, Butylene Glycol Dimethicone, Synthetic Fluorphlogopite, Disteardimonium hectorite, Phenoxyethanol, tocopheryl acetate, alcohol, mica, Polymethyl Methacrylate, Trimethylsiloxysilicate,saccharide isomerase, sodium chloride, perfume, Ethylhexylglycerin, BHT, Tin Oxide, Citric Acid, Sodium Citrate, May Contain (+/-) CI 77891,77492,77491,77007,15850,45410,47005
Divine
Icy Duochrome Highlighter • Celestial Glow Compact
Divine is a high impact silver highlighter with an icy green shift and scattered blue-violet spark. Ultra-reflective and glassy smooth, it melts into skin for a crisp, otherworldly glow that looks wet, luminous and light-catching, never chalky or dusty.
Soft sweep for a cool halo.
Layer it and it turns blinding.
🖤 Silver-white base with slight green shift and blue/violet flecks
🖤 Smooth, metallic finish with intense shine
🖤 Ultra-fine texture, no chunky glitter
🖤 Multi-use: cheekbones, eyes, inner-corner, body or graphic liner
🖤 Perfect for gothic, celestial and editorial looks
✨ Hidden Ritual Compact
Beauty with secrets.
This compact includes a concealed under-compartment for tiny keepsakes, crystals, charms, notes or whatever you like to carry with you.
Makeup… with mischief.
Vegan • Cruelty-Free • Ethically Crafted
Cold light. Sharp shine.
Glow like starlight.
Ingredients:
Synthetic Fluorphlogopite, Dimethicone, Ethylene/Acrylic Acid Copolymer, Octyldodecyl Stearoyl Stearate, Benzyl Alcohol, Sodium Silicoaluminate, Sorbic Acid, Dehydroacetic Acid, Aqua.
Eclipse – Liquid Metallic Lipstick
Metallic Purple with Blue Undertones • Celestial Gothic Lipstick
When the light fades, the magick begins.
Eclipse is a hypnotic metallic purple liquid lipstick infused with a cool blue undertone, evoking lunar shadows, eclipsed skies, and celestial transformation. Shifting subtly with the light, this shade is rich, dimensional, and deliberately dramatic, created for goths, alternative makeup lovers, and cosmic dreamers who favour otherworldly colour over the ordinary.
Formulated in our long-wearing vegan liquid metallic formula, Eclipse delivers intense pigment payoff with a luminous metallic sheen, setting comfortably without heaviness or flaking. Lightweight yet resilient, this high-performance formula is long-wearing, water-resistant, and resistant to smudging and transfer once set, designed to endure night rituals, dance floors, and moonlit mischief.
☽ Metallic purple with cool blue undertones
☿ Highly pigmented with multidimensional shine
♄ Long-wearing and transfer-resistant once set
✶ Lightweight metallic finish with a smooth, flexible feel
Application Ritual:
Apply a thin, even layer to clean, dry lips and allow to fully set. Avoid excess oils prior to application for best longevity. To remove, use an oil-based cleanser or balm to gently break the seal.
Eclipse is for astral wanderers, cosmic romantics, and those who understand that darkness isn’t the absence of light, it’s where transformation begins.
100% Vegan • Cruelty-Free • VE Cosmetics