White Liquid Foundation

White Witchcraft Foundation

Pigmented White Base • Buildable Coverage • Vegan • Cruelty-Free

For the bold and the spectral...

Our bestselling Witchcraft Foundation is reborn in pure, high impact white. Created for Trad Goth looks, alternative makeup lovers, performers, cosplayers and anyone seeking a true porcelain or ghostly base without a chalky or patchy finish.

This isn’t costume paint. It’s a true foundation with a lightweight, creamy formula that delivers smooth, even coverage and a natural soft-dewy finish. Build it gradually from a sheer white veil to a bold, opaque base without creating a heavy, mask like feel.

Wear it alone for a striking white complexion or mix it with your regular foundation to create a custom lighter shade.

Beauty alchemy, bottled.

Our white base foundation is:

Highly pigmented true white
Buildable from softly pale to a full white base
Smooth, streak-free blending
Lightweight, comfortable feel
Soft-dewy finish
Wear alone or use as a foundation lightener
Ideal for everyday alternative looks and creative artistry

Skin Comforting Formula

Glycerin helps attract moisture and support skin comfort
Lightweight emollients help the foundation glide smoothly across the complexion
Silica contributes to a smoother, soft-focus appearance
Silicone and conditioning ingredients create slip for easier, more even blending

 How to Use

Apply with fingers, a sponge or a dense foundation brush
Build in thin layers to achieve your preferred opacity
Allow each layer to settle before applying the next
Set by gently pressing powder onto the skin rather than dragging
Mix with another foundation to create your perfect lighter shade

For the Smoothest, Most Opaque Finish

Prep well

Hydrated skin creates a smoother-looking base. Apply moisturiser and allow it to absorb fully before beginning your makeup.

Apply in thin layers

Use a sponge, dense brush or your fingers and build the coverage gradually. Thin layers help prevent streaking, caking and uneven areas.

Press, don’t drag

When setting with powder, gently press or roll your puff against the skin. Dragging can disturb or lift the foundation underneath.

 Let each layer settle

Allow approximately 20–30 seconds between layers to help the foundation settle before building additional coverage.

Pro tip:

Set with a light dusting of our white setting powder for a soft finish, or apply a little more powder to areas requiring extra durability for stage, cosplay or extended wear.

Ingredients

Water (Aqua), Glycerin, Ethylhexyl Palmitate, Cyclopentasiloxane, Dicaprylyl Carbonate, Isononyl Isononanoate, Isododecane, Polyglyceryl-3 Diisostearate, Cetyl PEG/PPG-10/1 Dimethicone, Disteardimonium Hectorite, Magnesium Stearate, Silica, Phenoxyethanol, Caprylyl Glycol.

May contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Warnings

For external use only. Avoid direct contact with eyes. If contact occurs, rinse thoroughly with water. Discontinue use if irritation occurs. Keep out of reach of children. Use within 12 months of opening.

Trad Goth makeup • cosplay • stage • editorial • SFX • alternative beauty • porcelain effects • custom shade mixing