Imposter Syndrome

Running VE Cosmetics has been the most rewarding and challenging journey of my life , but imposter syndrome has been a constant companion along the way. A little voice in my head telling me I’m not good enough.

When I first launched, I questioned who I was to start a cosmetics brand. I wasn’t a big corporation, I was just me, a former clinical scientist and model, sitting at my kitchen table, trying to create something ethical and different in an industry dominated by giants. Even now, with awards, press features, and a loyal community behind the brand, that whisper still creeps in: “Do I really deserve to be here?”

What I’ve learned is that imposter syndrome often appears right before growth. For me It’s a sign that I’m stepping into new spaces, stretching into areas that once felt out of reach and that sense of not knowing opens the doors to that little voice….

So if you’ve felt that doubt too, know this: you’re not alone. Your story, your perspective, and your work matter. You do belong here....And sometimes, the very fact that we feel like imposters is proof we’re pushing boundaries and creating space where none existed before.

✨ To my fellow founders keep going. The world needs what you’re building.

👉 How do you handle imposter syndrome when it shows up?