Home
The Ritual Manual (Product Guides)
đź’‹ Lipstick Shades: Why Colours Look Different on Every Skin Tone
đź’‹ Lipstick Shades: Why Colours Look Different on Every Skin Tone
💋 It’s a whole spectrum of magick.
Â
We’ve all been there: you fall in love with a lipstick online, only to find it looks a little different when it arrives. It’s a common frustration and one we completely understand.
Here’s what’s really going on, and why every swatch tells only part of the story.
Â
🌙 Skin Tone, Undertone, and the Dance of Light
Lipstick isn’t just pigment , it’s a reaction between colour, undertone, and light.
Your natural skin tone, undertone, and even how light hits your face all affect how a shade appears.
A cool-toned red might look deep crimson on one person and vibrant cherry on another.
That’s part of what makes makeup so personal it adapts to you.
Â
🖥️ The Digital Reality
Another key factor? Screens.
Different monitors, phones, and devices display colour differently , some warmer, some cooler, some more saturated.
We work hard to photograph our products in natural lighting and describe each shade as accurately as possible, but screens can still shift how colours appear.
That’s why we always recommend reading the shade description alongside the image  it’s the truest guide to how a colour was intended to look.
Â
For Example this is the same lipstick (Shade: Abundance) on two different people to highlight this.
Â


Â
Â
Â
Â
Â
Â
đź–¤ Our Promise
We’re continuously refining our product imagery and descriptions to make them more inclusive, representative, and accurate.
We know we don’t yet have enough swatches on deeper skin tones, and we’re actively looking to change that.
If you’re a content creator, makeup artist, or beauty lover with a darker complexion who’d like to swatch our lipsticks, we’d love to hear from you - get in touch! Your help means we can show our shades in all their beauty, across every tone.
Â
✨ Final Thought
“Colour is energy, reflection, and connection its never one-size-fits-all.”
Makeup is magick because it transforms differently on every person.
Whether it’s a deep gothic black, a ghostly pale pink, or a blood red matte, the way it plays with your skin is your spell alone.
Share
