News & Updates

Ever wonder why so many of us in the alt world feel different and at home because of it?For years I didn’t understand why I gravitated toward darker aesthetics, underground music, and anything that challenged the mainstream. It turns out, it wasn’t rebellion. It was my neurodivergence. My latest reflection explores how a late diagnosis of PDA (Persistent Drive for Autonomy) finally helped me understand why authenticity and creative freedom have always been my form of magick.

I have news that still feels surreal: VE Cosmetics has been named a winner in the BASA Awards! This moment means so much more than recognition, it’s proof that even a one-woman brand, operating from midnight spells and determination, can reach for the stars.

Buy One Get One Free but be quick, limited stock left!

Before ownership, humanity lived in balance with the earth.This altar reflection by Lynsey Drewett explores how the rise of patriarchy and religion reshaped our connection to nature, animals, Women and the divine feminine,and why peace, compassion, and vegan living are inseparable.

VE Cosmetics partners with Replacing Animal Research as a corporate sponsor. Learn how our vegan, cruelty-free brand supports anti-vivisection science and a future without animal testing.

Samhain is not about fear , it’s about connection.Traditionally, candles were lit to guide beloved spirits home, and places were set at the table for those who had crossed the veil. Families shared food, stories, and warmth with both the living and the departed, remembering that love doesn’t end , it transforms.

Shipping updates affecting order from 6th October. - now resolved 

Shipping Restored to the USA – A Journey of Perseverance, Potions & Patience For those who’ve been waiting across the ocean the wait is finally over. 🖤VE Cosmetics is once again shipping to the USA, and our vegan, cruelty-free, gothic creations can finally fly back to their American altars. A Little Backstory When international shipping rules shifted, our small (and very human!) indie brand was hit hard. Tariffs, customs changes, and courier complications made sending parcels to the EU and later the USA nearly impossible for a while. For a one-woman business, it was more than just an inconvenience; it was a heartbreak. Watching our overseas coven struggle to restock their favourites, knowing orders couldn’t cross borders, felt like a spell gone wrong. But every witch knows curses are breakable .. The Learning Curve Over the last few months, we’ve worked tirelessly to understand and implement tariff systems, update checkout automation, and test courier options that balance affordability with reliability. It’s been a journey of spreadsheets, shipping codes, and sheer willpower  but today, it’s paid off. ✨ We’re thrilled to say that VE Cosmetics now ships again to the USA. Our ethical, vegan, and cruelty-free makeup is once again available to beauty lovers worldwide (we cannot however ship our Fragrances to the USA and Canada yet). Why It Matters VE Cosmetics has always been more than a brand. It’s a community bound by shared values, compassion, rebellion, and the magick of self-expression. Re-opening shipping to our US Coven isn’t just about business; it’s about connection, accessibility, and bringing our alt beauty family back together. So wherever you are, whether painting sigils with our eyeliners in Scotland or summoning glamour in Salem we’re back, ready to deliver the magick to your door. Because beauty, like magick, should have no borders. 🌍✨

Welcome to The Bell Witch Podcast, founded in March 2023—a captivating show designed to guide both new and seasoned witches and pagans in “Witching in the 21st Century.” Join our bi-weekly adventures with Swailes, the “Friendly Green Witch” from Leeds, UK. With her charming Yorkshire accent, Swailes brings a unique blend of passion for the magical lifestyle and a love for all things spiritual and spooky. The Bell Witch Podcast features alternating episodes: “Moot Loots,” where Swailes invites monthly guests who are experts in spirituality and witchcraft for enlightening discussions, and “Solitary Witch” episodes, where she personally engages with listeners about the vibrant pagan lifestyle. Crafted with love and authenticity, this podcast is a must-listen for anyone interested in the craft!  

VE Cosmetics reflects on the local business awards, staying true to its vegan, cruelty-free, and ethical roots and proof that integrity is its own victory.

Image by Noctis Artistry   When the air grows crisp and the leaves begin their final dance, we turn to the beauty of decay , the golden, crimson, and umber colours that whisper of endings and rebirth. Although she arrived last cycle it felt fitting to write her introduction today. The Autumn’s Decay Palette captures this moment in pigment form, a love letter to the fading light and the magic that lingers in shadow.   The Story Behind the Spell Every year, nature performs its grandest ritual colour burning bright before surrendering to the dark. Autumn’s Decay is inspired by that transformation: the soft collapse of petals, the gilded rot of fallen leaves, the quiet grace of change itself. This limited-edition palette was conjured for witches, artists, and dreamers who find beauty in melancholy , who know that decay is not death, but the promise of something new.   The Shades of Change Inside this palette, you’ll find a symphony of tones that echo the autumnal world, a carefully conjured collection of rich, fall-inspired duo-chrome shades, each one shifting like leaves caught in dying sunlight. Expect tones that smoulder with copper, flicker with gold, deepen with blood-red, and vanish into velvet decay. Deeply pigmented, effortlessly blendable , colour that clings like fog and wears like armourThis is not just a palette. It is autumn eternal, captured in pigment. A moment between death and rebirth. A celebration of the fading light — and the power that comes with it. Each shade blends effortlessly, matte, shimmer, and metallic finishes designed for layering, smouldering, and storytelling.    Limited Edition — Once the Leaves Fall, It’s Gone Like the season that inspired it, Autumn’s Decay will not linger long.Once the final units are gone, the palette returns to the earth, its colours preserved only in memory and mirror. Embrace the beauty of impermanence.Adorn your eyes with the poetry of falling leaves.And remember even in decay, there is elegance. 🖤 VE Cosmetics Makeup so good, it must be witchcraft.

Persephone: The Autumn Queen of Shadow and Bloom (Image by Noctis Artistry) When the leaves begin to fall and the air turns to whispers, she rises. Persephone, daughter of spring and queen of the underworld, crossing the threshold between life and death with every turning season. Her story begins in a sunlit meadow, surrounded by flowers and ends in shadow.According to ancient texts, Hades violently abducted Persephone, seizing her while she gathered blooms and dragging her into the depths of the underworld. What made this betrayal even crueller was that Zeus, her father, had already agreed to give her away. In those early days below, she resisted, refusing food, longing for her mother, her grief mirrored by Demeter’s sorrow on the earth above. Crops withered, the world darkened. And then came the fateful fruit the pomegranate. Hades tricked her into eating a few seeds, and in doing so, bound her to his realm. For it was known: whoever consumed food from the underworld could never fully return to the land of the living. Thus, she was destined to walk between both worlds. Over time, Persephone grew into her power. What began as captivity became transformation from stolen daughter to sovereign Queen. In the end, she ruled beside Hades not as his possession, but as his equal, choosing to divide her time between earth and underworld. Her return each spring marks the rebirth of the world, and her descent each autumn reminds us that endings are not always final. It is this duality sorrow and strength, innocence and authority, bloom and decay — that breathes through our Persephone Perfume, a gothic fragrance crafted for those who walk between two worlds. 🌑 A Fragrance Born of Transition Our Persephone Perfume is an androgynous gothic perfume, an autumnal fragrance that balances warmth and depth with quiet, lingering sweetness. It is not delicate. It is not loud.It moves like smoke through twilight bold, soft, strange, and unforgettable. It was designed for those who find beauty in contradictions, Lovers of dusk who still chase the dawn, souls who find peace in the pull of opposites.   🌹 Wearing the Ritual To wear Persephone is to summon transformation itself.It clings to skin and fabric like memory, unfolding in layers dark fruit, ghostly bloom, and the faintest trace of earth after rain. Wear it when the air cools and the veil thins.Layer it with The Crone Perfume for grounding or The Witch Perfume for heightened sensuality.Let it become your invocation  a whisper of the underworld and a promise of return.   🖤 The Heart of the Brand For us at VE Cosmetics, Persephone represents the eternal balance we live by, ethics and artistry, beauty and rebellion, light and shadow. Like all our creations, Persephone Perfume is vegan, cruelty-free, and crafted with conscience. It is an ode to those who embrace every facet of themselves, the soft, the fierce, the haunted, the divine. Because true beauty is not found in perfection, but in transformation.And every transformation begins with descent. Persephone. A scent for those who walk between worlds. 🕯️  

Brand new for the Coven  They say the blood remembers.We say: let it glow.   Blood Magic is more than a lip stain it’s a ritual in pigment. A whispered curse turned crimson seal. Born of intention, crafted in vegan alchemy, and built to endure as long as your stories do, this stain is for witches who wear their heart, their rebellion, and their beauty all at once. 🌹 The Essence of Blood Magic Shade & Finish: A deep, “blood-drenched” red — buildable from a soft flush to full vampiric intensity.  Formula Traits: Lightweight, smudge-resistant, richly pigmented. Vegan & Cruelty-Free: Every drop is born without harm, free from animal-derived ingredients or testing.  Longevity: Once bound, it stays. Eating and drinking may soften it — but the trace lingers like a shadow. Usage Versatility: Wear on lips, or tap lightly on cheeks or lids to summon a haunted flush (sparingly).  🔮 How to Perform the Stain Ritual Prepare your canvasExfoliate gently. A raw, even surface allows the stain to bind well and last true.Avoid using any balm or oil beneath, they interfere with the bond. Apply with intentionSweep the wand one coat for a soft bite, two or three for crimson drama.Let it settle 3–5 minutes. During this time, avoid pressing lips together. Optional layeringFor extra depth or gloss effect, top with a clear gloss after the stain is set. But proceed carefully the base is the power. Seal (if desired)You may gently press a tissue over your lips or dust translucent powder nearby (not directly) — preserving longevity without dulling the bite 🖤 Why You’ll Love Blood Magic It’s emotionally resonant , not just colour, but expression. It resists the typical fade-out . you’ll carry a trace of the spell long after midnight. It layers with your story whether you crave subtle seduction or bold enchantment. 🌑 Ritual Reflection As you wear Blood Magic, remember: this isn’t makeup, it’s an echo of your inner fire, spoken outward. Let it linger. Let it speak. Let it stain the memory of rooms you walk through. Because only spells that transcend the flesh are truly immortal.

Persephone Perfume: A Gothic Fragrance for Those Who Walk Between Two Worlds On October 1st, the veil parts and our newest fragrance rises from the shadows: Persephone. Inspired by the Queen of the Underworld and Goddess of Spring, this gothic perfume embodies duality—light and dark, life and death, bloom and decay. A scent for those who walk between two worlds, Persephone is crafted for any soul who refuses to be bound by ordinary fragrance. Bold yet elegant, sensual yet unearthly, it is a unisex elixir of occult glamour. The Fragrance Notes Top Notes: Smouldering pomegranate, rich and forbidden as the fruit of myth. Heart Notes: Lily—soft, haunting, a floral echo that lingers like a ghost. Base Notes: Guaiacwood and patchouli, earthy and grounding, binding the fragrance in smoke and shadow. Why Persephone is Gothic Perfume Reimagined This is not a timid floral or fleeting spritz. Persephone is a heavy fragrance, designed to cloak you in mystery and endurance. It lingers, it haunts, it transforms the wearer into something unforgettable. Unlike mass-market scents, Persephone is vegan, cruelty-free, and crafted with care—true gothic skincare and fragrance ethics at its heart. No creatures harmed, no compromises made, only dark glamour in a bottle. How to Wear the Ritual For Lasting Power: Spray onto clothing or fabric—this holds the fragrance longer than skin alone. Pulse Points: Apply to wrists, inner elbows, and behind the ears for a warmer projection. Layering Magick: Pair with our Crone or Witch perfumes to deepen the occult aura and weave a custom spell of scent. The Myth Behind the Scent Persephone’s story is one of transformation: from maiden to queen, from captive to ruler, from light to dark. This fragrance captures that same duality. Wear it to invoke strength, embrace change, or simply revel in the beauty of contradictions. Who Is It For? Lovers of gothic fragrance seeking something heavier, darker, and more sensual. Those drawn to unisex perfumes that defy traditional gendered marketing. Anyone who craves a scent steeped in myth, occult glamour, and magick. On October 1st, Persephone awakens.Dare to claim the fruit of the underworld. 🕯️🌑

Mabon – The Autumn Equinox: A Ritual for Balance & Renewal As the wheel of the year turns, today we arrive at Mabon, the Autumn Equinox — a sacred point of perfect balance between day and night. For just a moment, light and dark hold equal sway before we descend into the shadow half of the year. Named for a Welsh deity often associated with youth and rebirth, Mabon is a festival of gratitude, harvest, and reflection. Ancient peoples marked this time by celebrating the bounty of the land, honouring both the life-giving sun and the darkening nights that whisper of rest and renewal. For us modern witches, it’s a reminder to pause: to give thanks for what we’ve gathered (whether harvests, lessons, or personal victories), and to prepare for the inward journey of autumn and winter. A Cruelty-Free Ritual for Mabon Here’s a simple ritual you can perform today, needing only a few mindful moments and your magickal tools of choice. 1. Create Your Sacred SpaceLight a candle in autumnal tones — gold, rust, or deep crimson. Let this flame represent the balance of light and dark. If incense calls to you, choose scents like patchouli, myrrh, or cedar to ground your energy. 2. Offer GratitudeGather three small objects that symbolise what you’re grateful for this year (they might be crystals, a handwritten note, or even your favourite lipstick from your altar of beauty). Hold each one and speak aloud your thanks. 3. Balance Within & WithoutUsing a mirror, trace a symbol of balance on your skin — a pentacle, a spiral, or simply a line down the centre of your face. You can do this with eyeliner, lipstick, or shadow; beauty becomes your ritual tool here. As you draw, affirm:“I honour the light, I honour the dark, I hold them both within my heart.” 4. Release & PrepareWrite one thing you wish to release as you enter the darker half of the year. Fold the paper, place it under your candle, and let the flame’s energy transform it. 5. Close With AbundanceFinish your ritual by anointing yourself with a colour that makes you feel powerful — perhaps a rich red lip, a blackened wing, or a dusting of shimmer. Carry that glamour as your magickal shield for the season ahead. Living Magick, Everyday Mabon is not just about a single ritual — it’s about carrying balance into our daily lives. As witches of compassion, we weave this through in every choice we make, from choosing cruelty-free beauty to nurturing the earth that sustains us. Today, as the veil of balance falls across the world, take a moment to breathe, to celebrate your harvests, and to step into the shadows with intention. Blessed Mabon, Coven. 🍂✨

“VE Cosmetics celebrates winning a Stevie Award 2025—honouring our decade of vegan, cruelty-free, ethical beauty and alternative innovation.”

Under the flicker of candlelight and the watchful gaze of the moon, we’ve been keeping a little secret… The veil has finally lifted, and we can share the news — VE Cosmetics has been named a finalist in the UK Small Business Awards 2025. Out of tens of thousands of small businesses across the UK, our little coven has been recognised in the Best Beauty Business category. The competition was fiercer than ever, with stricter judging and higher entry standards, making this achievement all the more spellbinding.

Super important shipping update to my Customers in the USA.

🎩 Gothic Glam Meets High Society: VE Cosmetics Takes Vanity Fair 🎩 Hold onto your top hats, because VE Cosmetics has just made another grand entrance—this time in the chambers of Vanity Fair (Deutschland)! It’s surreal to see our little coven of ethical alchemists featured under the headline “Ethics and Innovation: How VE Cosmetics Is Reshaping Beauty Standards”—you can read the full piece here After 10 years of stirring the cauldron of change—offering our expertise for free, empowering manufacturers to craft truly vegan lines, and shouting loudly enough to expose child exploitation in mica mines—it seems the world is finally listening. But let’s be clear: this isn’t mere glitz.This is validation.Our unwavering ethics, our science-first approach, and our relentless advocacy have earned a seat at the high table. In the world of beauty, where profit often trumps principles, we chose a different path. We chose transparent formulations, cruelty-free certifications, and community over capital. We insisted that beauty shouldn't cost the earth—or human lives. Seeing our hard work featured in Vanity Fair isn’t just a trophy. It’s proof that ethical innovation does demand respect. It signals that the industry is waking up to a new standard—one rooted in accountability, compassion, and radical creativity. This recognition isn’t just ours—it belongs to every ethical pioneer, every consumer who refuses to compromise, and every marginalized voice we amplify through our brand. So we tip our hat (and sharpen our eyeliner) to this moment. Because it's official: Ethics are luxe. Innovation is power. And alternative brands? We're the future. With pride, defiance, and just a touch of flair,Lynsey 

🕯️ From the Shadows to the Spotlight: VE Cosmetics in Forbes 🕯️ It finally happened.We clawed our way out of the underworld — and straight into Forbes. Yes, that Forbes. After over a decade of conjuring up ethical chaos in an industry addicted to glossing over cruelty, we’re honoured (and a little bit gobsmacked) to be featured in an article that shines a light on what we’ve been fighting for since day one. You can read it here: VE Cosmetics: How One Company is Reshaping Beauty Through Science and Advocacy This isn’t just press. This is a reckoning. For years, VE Cosmetics has put principles before profit .. a decision that doesn’t make the path easy, but makes it worth it. While others focused on market trends, we were knee-deep in science, ethics, and magick, helping manufacturers strip away animal by-products, expose greenwashing, and create genuinely vegan alternatives. And we did it for free.Why? Because real change doesn’t happen when you're watching the bottom line. It happens when you're willing to get your hands dirty, metaphorically, and occasionally with a lot of spilled glitter. We've stood against child exploitation in mica mining. We've challenged complacency in cruelty-free claims. We've raised our voices (and our eyeliner wands) against industry giants because silence was never our style. To see this work recognised in a publication like Forbes? That’s not just a win for us.It’s a win for every alternative brand that’s been told they’re “too niche.”For every customer who’s chosen ethics over aesthetics.For every gothic soul who’s felt unseen in a beige beauty landscape. This moment is proof that being unapologetically us, black lipstick, sharp ethics, and all was always the right path. We’re not done. We’re just getting louder. Thank you for walking this path with us. Here's to building a better beauty industry — one spell, one serum, and one rebellion at a time. 🖤 With eternal gratitude,Lynsey & the VE Coven